Pathao is looking for a ๐๐๐ง๐ข๐จ๐ซ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐ฏ๐, ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ in the ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ department, with hands-on experience in data-driven performance marketing strategies and CRM. This is a strategic role that requires strong cross-functional collaboration, problem-solving, and ownership.
๐๐ก๐ ๐ข๐ง๐๐ฎ๐ฆ๐๐๐ง๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ก๐๐ฏ๐ ๐ญ๐ก๐ ๐ซ๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐ญ๐จ:
โข Plan, execute, and optimize paid digital campaigns across Meta, Google, TikTok, LinkedIn, and emerging advertising platforms to drive user acquisition, engagement, and business growth across Pathao’s verticals.
โข Develop data-driven performance marketing strategies and optimize key metrics such as CPM, CPC, CTR, CPI, CPA, CAC, ROAS, ROI, LTV, and conversion rates.
โข Manage campaign budgets, forecast media spend, and optimize budget allocation for maximum ROI.
โข Monitor campaign performance daily, analyze user behavior and campaign insights, and identify optimization opportunities.
โข Prepare weekly and monthly performance reports, dashboards, and actionable insights for stakeholders.
โข Lead A/B testing across creatives, audiences, and campaign strategies to improve conversion and campaign performance.
โข Develop audience segmentation, targeting, retargeting, and lifecycle strategies to improve campaign performance.
โข Collaborate with cross-functional teams to develop and optimize creatives, messaging, and customer journeys for better campaign performance.
โข Collaborate with Product, Engineering, and Data teams to ensure accurate campaign tracking, attribution, and MMP integrations (e.g., Adjust, AppsFlyer).
โข Monitor market trends, competitor activities, and emerging platforms to identify growth opportunities.
๐๐ก๐ ๐ข๐ง๐๐ฎ๐ฆ๐๐๐ง๐ญ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐๐ซ๐ข๐ง๐ ๐๐ฅ๐จ๐ง๐ :
โข 2โ3 years of hands-on experience in Performance Marketing, Growth Marketing, User Acquisition, or Digital Advertising.
โข Bachelor’s degree in Business Administration or any related discipline.
โข Proven experience managing paid media campaigns across Meta, Google, and TikTok Ads. โข Experience with DV360 or other programmatic platforms is a plus.
โข Strong understanding of performance marketing, mobile attribution, and analytics tools such as GA4, Adjust, AppsFlyer, Firebase, Mixpanel, GTM, and Meta Pixel.
โข Experience with MMPs (e.g., Adjust, AppsFlyer), CRM, lifecycle marketing, and marketing automation.
โข Knowledge of campaign measurement, attribution, A/B testing, conversion rate optimization (CRO), audience segmentation, and performance optimization.
โข Strong analytical, problem-solving, and stakeholder management skills. Proficiency in Excel or Google Sheets is required; experience with SQL, Looker Studio, Power BI, or Tableau is a plus.
โข Self-driven, results-oriented, and able to manage multiple campaigns in a fast-paced environment.
โข Google Ads, Google Analytics, Meta Blueprint, or TikTok certifications are an advantage.
๐๐๐ซ๐โ๐ฌ ๐๐ก๐๐ญ ๐๐จ๐ฎโ๐ฅ๐ฅ ๐๐ง๐ฃ๐จ๐ฒ ๐๐ญ ๐๐๐ญ๐ก๐๐จ!
โข A dynamic & collaborative workspace
โข Competitive salary package
โข Two annual festival bonuses
โข Leave encashment
โข Comprehensive insurance coverage
โข Gratuity
โข Meal Allowance
โข Phone allowance
โข Periodic team dinner
โข Exclusive employee discounts on Pathao services
If you are a passionate individual who is ready to ๐๐ก๐๐ฅ๐ฅ๐๐ง๐ ๐, ๐๐ซ๐๐๐ญ๐ ๐๐ง๐ ๐๐ก๐๐ง๐ ๐ Pathaoโs performance marketing sector, we encourage you to ๐๐ฉ๐ฉ๐ฅ๐ฒ through the ๐๐ฉ๐ฉ๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง ๐ ๐จ๐ซ๐ฆ –
We will be accepting applications till ๐๐ฎ๐ ๐ฎ๐ฌ๐ญ ๐๐, ๐๐๐๐.